1. Case Study
Tatiane's office already has its main audience stablished: couples bulding or renovating their homes, and real estate investors. For the these, multitasking is fundamental, since they feel safer with a professional able to deal with the many aspects of a construction work.
An impossible object was chosen as type of form for the symbol. Involving a duble T from the architect's name, its many directions in one form expresses in an original way the multitask feature, also suggesting a building figure.
The final result ia a solid, sophisticated and enthusiastic brand. The form and typography position it as a modern and rational brand, and still transparent enough to express accessibility and attention in an interactive visual composition.