1. Case Study
Brand new, Tag's office needed a strategic plan that would position it well between its competitors. Most of tem have as their brand logos with their names and no symbol. This characteristic marked the starting point.
The main inspiration was the Phi symbol, that represents the golden ratio, ans also the life philosophy that involves the architecture work in personalize people's life in their ambience.
The result is a delicate and sophisticates brand for its shape, and serious and professional for its structure and sober colors. The detail in each elements values the company's ability to see all the details in its own projects.