1. Case Study
As a new store, the strategy for Sensitare was to put it as a specialist in mattresses. With the concern to be sustainable, the brand's personality is sensible, responsible and attentive to their client's confort and health.
The great inspiration for the symbol was the hydrangea, flower that represents freshness, tranquility, confort and sophistication. Its petals were drawn in a way that each one forms a letter "s", and the round shapes bring the characteristics to transmit quality of life.
The end result presents a classic and timeless brand. It identifies itself with its audience that values the little pleasures of everyday life, and transmits responsability and attention with the environment and the conscious consumption. It's clear the the company's expertise with its product.