1. Case Study
Combining experience, empathy, seriousness and personalization, the great inspiration for the symbol was the shape of the hand. In our fingers we have our ultimate personalization: finger prints. With the hand we take an oath, close a deal, touch and show empathy.
The typical lines most people have in their palms form the letter "M", represented in the center of the symbol. The line that connects the thumb to the pinky form the letter "C". Together, the letters make a monogram for Mallon e Córdova, in a subjective and not obvious way.
The result shows a well constructed, quality brand, but not too sophisticated, which helps the perception of efficiency, accessibility and receptivity. All visual characteristics, like trace, colors and composition, point to strength, trust, logic and pacience.