1. Case Study
This project was a resedign of Espaço Pet's brand, that required a new positioning and adequacy to its identity. The strategy focused in highlighting the grooming service, through a soft, gracious and professional identity.
Creating the idenity, the focus was on women clients. A bond was created between owner and pet through the joint of a hair pin and a bone. A gracious combination that still counts with a heart in the shape of the bone.
The reasult reafirms the love relatioship between owner and pet. The mark is super delicate and friendly, but still strong and modern, just like its maisn audience: women that have their pets as their furry children.