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Espaço Pet

Espaço Pet is a pet store for small dogs and cats, ensuring excellent care and a delicate job with them.

1. Repositioning

2. Creation

3. Result

  • Original Version
  • Pink Version
  • Grey Version

1. Case Study

This project was a resedign of Espaço Pet's brand, that required a new positioning and adequacy to its identity. The strategy focused in highlighting the grooming service, through a soft, gracious and professional identity.

2. Creation

Creating the idenity, the focus was on women clients. A bond was created between owner and pet through the joint of a hair pin and a bone. A gracious combination that still counts with a heart in the shape of the bone.

3. Result

The reasult reafirms the love relatioship between owner and pet. The mark is super delicate and friendly, but still strong and modern, just like its maisn audience: women that have their pets as their furry children.
  • Business Card
  • Logo
  • Pattern
  • Concept
Project Details

Serviço: Branding

Local: Brazil

Data August, 2015

This project is a branding service. The research and analysis developed for this project helped define the new positioning of the company, and so, to trace the comunication strategy, hoping for the best engagement possible with its audience.
In the creation the brand's personality is also established, that can include music, smells, tone and voice, treatment, everything that composes the client's experience with the company.


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