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Daniela Santos

Daniela Santos is a professional in the local aesthetic market. The service, eyebrow design, is so called due to the phases typical of the process that it envolves: problem perception, condition annalysis, execution and result.

1. Positioning

2. Creation

3. Result

  • Second Version
  • Original Version

1. Case Study

The positioning established for the business was service specialist, focusing in expertise, safety and professionalism. On the other hand, modernity and personality were also qualities incorporated, since inovation, contemporaneity and a confort aura are crucial to this craft.

2. Creation

Fine, constinuous handwritten traces were the guidelines. A secondary mark, in "stamp" shape, was created to reinforce the ideia of safety and professionalism, also refering to the facial metrics technique, that connects the dots with the lines of the monogram.

3. Result

The final result presents an intimate, witty and yet professional brand. Its level of detail matches the attention and refinement level that the service requires, also showing efficiency with the visual flow given by the continuity of trace.
  • Construction
  • Stamp
  • Logo
  • Uniform
  • Application
  • Stationery
Project Detail

Serviço: Branding

Local: Brazil

Data March, 2016

This project is a branding service. The research and analysis developed for this project helped define the new positioning of the company, and so, to trace the comunication strategy, hoping for the best engagement possible with its audience.
In the creation the brand's personality is also established, that can include music, smells, tone and voice, treatment, everything that composes the client's experience with the company.


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