1. Case Study
The positioning established for the business was service specialist, focusing in expertise, safety and professionalism. On the other hand, modernity and personality were also qualities incorporated, since inovation, contemporaneity and a confort aura are crucial to this craft.
Fine, constinuous handwritten traces were the guidelines. A secondary mark, in "stamp" shape, was created to reinforce the ideia of safety and professionalism, also refering to the facial metrics technique, that connects the dots with the lines of the monogram.
The final result presents an intimate, witty and yet professional brand. Its level of detail matches the attention and refinement level that the service requires, also showing efficiency with the visual flow given by the continuity of trace.