1. Case Study
This redesign demanded an adequacy to the new positioning. The new design should stop transmitting such bucolic romance, and start communicating in a more charismatic, sophisticated, but still sweet way.
Creating the new brand, the cat was used as a symbol of elegance, the diamond shape as a representation of sophistication and timelessness, and the heart as an expression of sweetness and charisma.
In a nutshell, these elements formed a strong brand with a casual and playful essence, referencing every company value.