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1,618 Business and Consulting

1,618 offers services of consulting in investment, business, technology of information and marketing. Focuses in startups and companies Business-to-Business, attending the whole Europian Union, Dubai and Hong Kong.

1. Positioning

2. Creation

3. Result

  • Original Version
  • Second Version
  • Vertical Version
  • Construction
  • Typography

1. Case Study

The established positioning was adaptation, flexibility and extra attention with the client's need. Solving complex problems, increasing the ability to build value, manage risks and improve performance with care create a great custom treatment.

2. Creation

The whole construction was based in showing all the service qualities, the emotional features to build a bond with the client, and still represent its name: 1,618, number that defines the Golden Ratio. This number is also represented by the Phi symbol, used as main inspiration.

3. Result

The construction based in the circle transmits security and trust, the numbers position supported by the line in the center creates stability and balance, all built from the Golden structure, leaving the mark completely sustained, physically and conceptually, emanating seriousness and thoughtfullness with their audience.
  • Folder
  • Envelopes
  • Logo
  • Pin
  • Sign
Project Details

Service: Branding

Local: Austria

Date May, 2016

This project is a branding service. The research and analysis developed for this project helped define the positioning of the company, and so, to trace the comunication strategy, hoping for the best engagement possible with its audience.
In the creation the brand's personality is also established, that can include music, smells, tone and voice, treatment, everything that composes the client's experience with the company.


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